Sales & Marketing ROI: How to Know the True Cost of Sales & Marketing - Managing the Right Ratio

Build IT LIVE 2023
 
Understanding the true cost and impact of Marketing and Sales efforts is essential for sustainable growth, profitability and driving enterprise value. This session delves into the intricacies of assessing the return on investment (ROI) for Sales and Marketing activities.
 
In this enlightening discussion, we will explore various methodologies and key performance indicators (KPIs) that empower leaders and organizations to measure the effectiveness of their Sales and Marketing strategies accurately. We will cover how to determine the actual cost of acquiring customers, tracking the lifetime value of clients, and establishing the ideal balance between these two critical numbers.
Attendees will gain valuable insights into optimizing their Marketing & Sales expenditures, making data-driven decisions, and achieving a favorable ROI. Whether you are a seasoned business leader or just starting your journey of growing Marketing and Sales teams, this presentation will equip you with the knowledge and tools to master the art of managing the right ratios for sustainable success.

 

Speakers:
David Spire | Entech