We know that every product or service claims to be better than the competition, but customers don't buy just because you claim to be the best. They must understand how you will take away pains or give them gains in their business. This is a tall order in a market with little differentiation. So, how do we set our offerings apart?
One way is having a solid value proposition, a clear and concise statement that summarizes how your customers benefit when purchasing your offered products or services. With a true value proposition, prospects are motivated to buy from you and can differentiate your offering from similar products and services in the market.
By offering a value proposition, which is evident and broadly accepted by the target audience, your company achieves a competitive advantage. The Value Proposition Canvas answers what you offer, the core gains and pain relievers of the offering to your customers, and why you are the right choice. In this session, we will spend time working through a tool that gives you the power of understanding the needs of your customer and the value of your product or service from the perspective of your customers.
Speaker:
Callen Sapien | Oak Road