MSPs are getting sued. A lot.

Data breach lawsuits have doubled in the last 90 days. Clients aren’t just blaming hackers anymore—they’re blaming you. And if you think your airtight contracts, E&O insurance, or cyber policy will save you, you’re about to learn the hard way. One wrong move turns your insurance from a trustworthy safety net into a noose.

Here’s the kicker: You’re probably already making these five mistakes. Hidden liabilities. Security gaps. Cyber insurance loopholes designed to deny your claims. One of these screw-ups just cost an MSP $925,000. Will you be next?

Don’t sell another security contract—or sign another client—until you sit in this session. Because if you don’t know the rules, you’re already losing the game.

Most MSP CEOs say they want growth. But scratch just below the surface and you’ll usually find a vague vision, unrealistic expectations, no real budget, and a team that’s unclear who owns what.

Growth doesn’t stall because of marketing. It stalls because the CEO hasn’t truly decided what growth means, what it’s worth, or who’s accountable for making it happen.

In this unapologetically honest session, Conor Smith—MSP CEO and digital agency owner—helps fellow MSP leaders confront the real reasons growth efforts fall flat: misalignment, wishful thinking, and a lack of CEO leadership.

You’ll walk away with:

• A brutal self-assessment: the key questions every MSP CEO must answer
• A clear look at the Growth Maturity Level (GML) framework and how to build momentum—90 days at a time
• A visual breakdown of how sales, marketing, service, and leadership must align—or it all breaks down
• A bonus insight into AIO (AI Optimization) and why your next prospect might ask ChatGPT about MSPs before they ask Google

If you’re ready to stop blaming your hunter, your agency, or your market—this session will show you where to look instead: the mirror.

Your clients don’t just want working tech—they want results. But bridging the gap between service delivery and business outcomes doesn’t happen by accident. In this interactive session, we’ll expand on the Customer Success framework introduced on the Main Stage and show you how to embed it in your MSP’s operations. You’ll learn how to map your services to client outcomes, build a repeatable cadence that drives executive engagement, and begin tracking the right success metrics from Day 1. Whether you’re a vCIO, Account Manager, or MSP leader, this session will give you the tools to take your first real steps toward a CS-driven MSP model.

Traditional spreadsheets can’t keep up with today’s dynamic financial landscape. In this session, we’ll explore how MSPs can harness AI to upgrade their financial planning—from budgeting and forecasting to scenario modeling and board reporting. Learn how AI-powered tools can analyze your P&L, project cash flow, and identify growth levers with greater speed and accuracy. We’ll walk through how to build a dynamic forecast model that learns and improves over time, enabling better decision-making with less manual effort. We'll also cover best practices for presenting AI-generated insights to stakeholders and ensuring compliance and transparency throughout the process.