Be Flocking Everywhere: Marketing Your MSP in 2023

Build IT LIVE 2022

Kelly Meyers, Gradient MSP's VP of Marketing,  has been an integral part of helping many businesses develop robust business and marketing plans and has been instrumental in implementing those plans to great success.
 
In today’s presentation, she will share some valuable insight on:

  • How to achieve growth in a rapidly changing marketing landscape 
  • Why the multifaceted approach wins, every time 
  • The need for self-awareness as a company 

Don't miss this engaging and motivating presentation which will have you reeling with ideas, and how to roll them out strategically, well into  2023.

Content Marketing

Build IT LIVE 2023
 
The best marketing strategy in 2023 will be one with integrated video and written content. Content marketing can cost 62 percent less than traditional forms of marketing. Learn the critical elements of a successful content marketing strategy.

 

Speakers:
Meredith Caram | JSG

No tool -The Good, Bad, and Ugly of Using AI for Content Development

Build IT LIVE 2023
 
This is your guide to AI for content marketing. AI can help scale content creation, but open access and no strategy can be detrimental rather than beneficial to business. Using AI properly will require a robust strategy that involves SEO, content marketing, a library of human-generated content with a business' unique brand voice, and proper KPIs to measure performance.

 

Speakers:
Kevin Hospodar | Mindmatrix
Eric Weber | Mindmatrix

MQL vs SQL: Lead Scoring Process

Build IT LIVE 2023
 
What are the characteristics of a good quality lead? Mastering the lead scoring process decreases cost per lead, brings in more customers than traditional marketing, optimizes sales team time and talent, and works in an omnichannel market. How to manage and move leads from MQL to SQL.

 

Speakers:
Kerry Desberg | PartnerOptimizer

How to Write Your Brand Story

Build IT LIVE 2023
 
Learn how to use the Storybrand framework to build a purposeful brand, meaningful company values, and attention to talent can foster deeper connections with your customers. Know your customers, write your brand story, and be quick. Learn how your brand can grow just the same as your business.

 

Speakers:
Amy Bailey | Unusually Unusual Consulting

Building Authority: Thought Leadership Strategy

Build IT LIVE 2023
 
Learn practical strategies to establish your brand as an industry expert and leverage authority to keep your business top of mind with consumers, driving awareness, growth, and loyalty.

 

Speakers:
Kathryn Rose | ChannelWise

Leadership Marketing Muscle (LMM): Why You Don’t Have It, and More Importantly What To Do About It?

​​​​Your marketing team, however structured, is begging you to lead. You adeptly steer various facets, departments and functions of your MSP, it’s crucial not to overlook marketing leadership. Join Conor Smith, a dual-expert owning both an MSP and a Marketing Agency, as he uncovers the secrets to transforming passive, flabby marketing leadership guts into robust Leadership Marketing Muscle

Make Your Dream a Reality: A Proven Guide to Growing Your Business

Course Abstract
So you want to grow your business, but you’re not sure how to make it a reality. Most MSPs make the mistake of relying on word of mouth alone to bring in more clients.  Terry Hedden, CEO of Marketopia, breaks down the basic principles of sales and marketing and shares a proven process to generating more leads, more sales and more profit. 

Marketing Focus Strategies

Our biggest challenge is creating separation from other providers in an extremely crowded market. The confusion between break/fix, partially managed, MSP and MSSP can be problematic. Even within the strictly MSP space, it can be difficult to differentiate.

Elevate Your Brand: Elevate Your Business

What is your digital brand? Are you connecting with the right prospects and customers and displaying yourself as the trusted advisor and thought leader they need? Or are you a “lazy liker” or “voyeur” who is missing the mark and a big opportunity on social media?

Learn how to laser-target your prospects and establish rapport through new and existing connections. Discover how you can generate demand and leads with digital marketing that works. Social media engagement is a critical part of your sales and marketing strategy, especially in a post-pandemic world. Find out how to reimagine you and your team/company’s persona online to drive revenue and results.